From the esv.org blog:
URL shorteners simply convert long addresses into shorter ones (helpful for Twitter, for example, where character count is important). Bookmark www.esv.to to quickly generate shortened URLs for the ESV Online.
The great thing about ESV.to, however, is that by remembering a few simple, logical rules (detailed on the site) you can create the link yourself without having to use the generator.
For example: If you wanted to read Matthew 5 online you could visit www.esvonline.org and search for Matthew 5 or you could use the service’s easy-to-remember format and simply type “esv.to/Mt5″ into your web browser to navigate directly there. Likewise, to shorten a link in a tweet you could either visit www.esv.to and type “Matthew 5″ into the generator or simply use “http://esv.to/Mt5″.
We hope you find ESV.to helpful!
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